Amazon Connect announces generative AI powered customer data mapping


Amazon Connect Customer Profiles now provides a generative AI powered customer data mapping capability that significantly reduces the time needed to create unified profiles, enabling companies to help provide more personalized customer experiences faster. 

With this capability, when contact center administrators add customer data from any of the 70+ available no-code data connectors such as Adobe Analytics, Salesforce, or Amazon Simple Storage Service (S3) —Amazon Connect Customer Profiles will analyze the data from these sources to automatically determine how to organize and combine data that exists in different formats across disparate sources into unified profiles in Amazon Connect. With just a few clicks, contact center administrators can review and complete the setup of customer profiles so they can provide agents with relevant customer information and dynamically personalize IVRs and chatbots to improve customer satisfaction and agent productivity. 

Generative AI powered customer data onboarding is available in US East (N. Virginia), US West (Oregon), Africa (Cape Town), Asia Pacific (Singapore), Asia Pacific (Sydney), Asia Pacific (Tokyo), Asia Pacific (Seoul), Canada (Central), Europe (Frankfurt) and Europe (London) Regions.



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