Leading With a Four-Letter Verb That Endures



For over a decade, Joel Manby was the CEO of Herschend Enterprises, which managed over 20 entertainment properties including internationally respected brands such as the Harlem Globetrotters, Silver Dollar City, and Dolly Parton’s Dollywood theme park.

Photo: Joel Manby / Graphic: Bobit


The Conference of Automotive Remarketing will feature former automotive and entertainment company executive Joel Manby on March 27, who will give the keynote presentation on how to steer a business toward lower turnover, higher employee engagement, greater customer satisfaction, and stronger profits.

It all stems from an approach Manby discovered as he rose the corporate ranks which became the title of his book: Love Works: Seven Timeless Principles for Effective Leaders.

Inspired by his 25+ years serving and leading at major corporations, Manby will detail how to integrate “love the verb” into the leadership ethos and philosophy of any organization.

Love Works has sold more than 100,000 copies and has been re-released in an expanded and updated version that bravely explores personal and professional challenges and failures.

Manby previously served as CEO of SeaWorld Parks and Entertainment. He stepped in when SeaWorld was mired in a brand crisis and reset its vision and culture which improved attendance, employee engagement, customer trust, and profitability.

For over a decade, he was the CEO of Herschend Enterprises, which managed over 20 entertainment properties including internationally respected brands such as the Harlem Globetrotters, Silver Dollar City, and Dolly Parton’s Dollywood theme park.

Before joining Herschend Enterprises, Joel spent 20 years in the auto industry and served as CEO of Saab Automobile during Saab’s U.S. turn around. He also led an Amazon start-up that introduced car sales to the internet.

A thought leader for John Maxwell Leadership, Manby mentors, consults, and speaks on LoveWorks and the leadership lessons drawn from his career.

For over 20 years, Manby also has served as the Chairman of Orange, a non-profit dedicated to the development and distribution of youth curriculum and leadership training to over 9,000 churches in 40+ countries. He has also served on the National Advisory Board of Salvation Army for over 10 years.

Joel received an M.B.A. from Harvard Business School and a B.A. from Albion College. He and his wife Shannon live in Naples, Florida.



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