The Black Friday TV deals worth your money from Samsung, LG, Sony and others

Black Friday is usually one of the best times of the year to buy a new TV, but trying to sort through the barrage of so-called discounts around the web can be exhausting. To help you separate the good sets from the junk, we’ve rounded up the best Black Friday TV deals we could find from Amazon, Walmart, Best Buy and others. Though we don’t formally review TVs at Engadget, we’ve researched user reviews and testing from other sites we trust to ensure our list only includes TVs you’ll be happy to own years down the road. If you’re all set on the TV front, we’ve also included a few Black Friday deals on media streamers and soundbars we like.

Samsung S90C OLED TV (55-inch)

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The well-regarded S90C offers the excellent contrast you’d expect from an OLED TV without sacrificing as much in the way of brightness and color saturation.

$1,298 at Amazon

A 55-inch model of Samsung’s S90C OLED TV is available for $1,298 at Amazon, Walmart and B&H. Samsung itself has it for $2 more. This has been the S90C’s price for the last several weeks but, outside of a brief drop to $1,098 at B&H earlier this month, it matches the lowest rate we’ve tracked. The S90C has received near-universal praise for its QD-OLED panel, which uses a layer of quantum dots to boost its peak brightness and color saturation while retaining the high contrast and deep black tones of a typical OLED display. Put another way, it looks great, and it should hold up better than most OLED TVs in a bright room. It’s also an ideal gaming TV, as it has four HDMI 2.1 ports that support up to a 144Hz refresh rate in 4K (on PCs). The main downside is that, like all Samsung TVs, it doesn’t support the popular Dolby Vision HDR format.

LG C3 OLED TV (42-inch)

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This Black Friday deal on a smaller variant of LG’s C3 OLED TV matches an all-time low.

$897 at Amazon

The LG C3 OLED TV is down to $897 for a 42-inch model at Amazon and B&H, which matches its all-time low. The C3 lacks the quantum-dot tech of the Samsung S90C, so it can’t get quite as bright or colorful. But it still offers most of the expected perks of a good OLED panel, including high contrast, wide viewing angles and smooth motion. It supports Dolby Vision HDR as well, plus it’s available in smaller sizes than the S90C — hence why we’re highlighting the 42-inch model here. Larger versions are also discounted, but they’re priced close enough to the S90C that most people should opt for the Samsung TV instead. If you want a premium TV for a smaller space — and can keep the set away from glare — this model should fit the bill.

LG A2 OLED TV (48-inch)

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This is the lowest price we’ve seen for the 48-inch version of LG’s entry-level OLED TV.

$550 at Best Buy

The 48-inch LG A2 OLED TV, meanwhile, is on sale for $550 at Best Buy. We’ve seen numerous deals for this set over the course of the year, but this one matches the lowest price we’ve tracked. The A2 is an entry-level model from 2022, so it’s limited to a 60Hz refresh rate, lacks HDMI 2.1 ports and doesn’t support other gaming-friendly features like VRR. It has noticeably lower peak brightness than higher-end OLEDs like the C3, too, so it won’t pop as much with HDR content. That said, it’s still an OLED TV, so it still delivers deep contrast, bold colors, wide viewing angles and low input lag for the money. At this price, it should be a nice step-up option for smaller or secondary rooms.

Samsung The Frame LED TV (LS03B)

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Photo by Amy Skorheim / Engadget

Samsung’s The Frame TV stands out for having a tasteful design that resembles a piece of wall art.

$978 at Amazon

The 55-inch version of Samsung’s The Frame TV is down to $978 at Amazon and B&H, which is nearly $400 off its average street price in recent months. It’s available for a couple bucks more at Samsung and Best Buy. If you want something smaller, the 50-inch model is a good buy at $898, too. This LED TV lacks contrast-boosting features like local dimming and mini-LED backlights, so its picture quality, while good, can’t match the best sets in its price range. Instead, you’d buy a Frame TV for its style. The whole thing is designed to look like a mountable piece of wall art, and when you aren’t watching something, you can use it to display artwork and photos. The TV comes with a few pieces by default, while others are available with an optional subscription.

Hisense U8K LED TV

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The U8K is broadly considered one of the year’s best midrange TV values. 

$698 at Amazon

The 55-inch Hisense U8K is available for $698, which is an all-time low and $50 less than its typical street price in recent months. Best Buy has it for $2 more. The 65-inch model is also at an all-time low of $898. Several reviews have praised the U8K as one of the year’s best values among midrange TVs, one that gets impressively bright and delivers strong contrast for an LED display. It comes with two HDMI 2.1 ports that play 4K video up to 144Hz, it supports all the major HDR formats and its Google TV platform is easier to use than most smart TV UIs. Its motion and color performance will still trail a good OLED TV, though, and reviews say it’ll wash out much more heavily when viewed from an angle. But if you want to stay under $1,000, it should be a good value.

TCL QM8 LED TV (65-inch)

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Reviews say the TCL QM8 offers high peak brightness and good contrast for a non-OLED TV.

$898 at Amazon

The TCL QM8 is generally regarded as a close rival to the Hisense U8K in the same price bracket. Its 65-inch model is now down to $898 at Amazon and Walmart, which is the lowest price we’ve tracked. Like Hisense’s set, the QM8 uses quantum dots, mini-LED backlights and an expansive local dimming feature to deliver strong contrast for a non-OLED TV and enough brightness to overcome glare in any room. It, too, runs Google TV, and it has two HDMI 2.1 ports that support 4K/144Hz video.

The QM8 isn’t available in a size lower than 65 inches, so those who don’t have the space for a larger TV should get the U8K. But TCL’s TV does have one advantage for gamers: Its eARC port is separate from its HDMI 2.1 ports. That means those with a PS5, Xbox Series X and eARC-enabled soundbar can have all three hooked up at once and enjoy 4K/120Hz gaming on the two consoles without having to change inputs. One of the U8K’s HDMI 2.1 ports, on the other hand, doubles as the eARC port, so it might cause a little extra hassle. Otherwise, the two sets appear to offer similar performance.

Hisense U6K LED TV

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This is the lowest price to date for the 55-inch version of Hisense’s highly-rated budget 4K TV.

$350 at Amazon

The Hisense U6K is down to $350 for a 55-inch model and $498 for a 65-inch model, both of which represent all-time lows. The U6K is a well-reviewed option for those on a tighter budget, as it’s one of the few affordable sets to use quantum dots, mini-LED backlights and full-array local dimming. All of that helps it deliver better contrast and color volume than most TVs in this price range. It can’t get as bright as the U8K or TCL QM8, so it won’t exactly sparkle with HDR content, and its picture will degrade when viewed at an angle. Its 60Hz refresh rate and lack of HDMI 2.1 ports mean it’s not ideal for gaming, either. But trade-offs are to be expected for less than $500; if you don’t want to pay up for a higher-end model, this looks to be a solid compromise.

We’ll also note the Hisense U7K, which is down to lows of $480 for a 55-inch set and $700 for a 65-inch one. As its name suggests, this TV sits between the U8K and U6K in Hisense’s lineup: It doesn’t look as rich or bright as the former, but it’s a step up over the latter if you can afford to stretch your budget a little more.


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The TCL Q6 is a decent option for gamers on a budget thanks to its ability to play at a 120Hz refresh rate.

$500 at Amazon

The 65-inch TCL Q6 is available for $500 at Amazon, Walmart and Best Buy, which is $20 more than its all-time low but still $50 below its usual street price. The 75-inch set is down to a new low of $650, however. The Q6 is another budget-level TV released in 2023. Most reviews we trust say it lags well behind the Hisense U6K when it comes to contrast and HDR performance, but it’s worth highlighting because it supports a faster 120Hz refresh rate — so long as you play at a 1080p or 1440p resolution instead of 4K. If you’re a competitive-minded gamer who doesn’t want to spend a ton on a new TV, that extra smoothness might be worthwhile. Note that this set runs Amazon’s Fire TV platform, which’ll work best if you often use Amazon services like Prime Video.


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This is the first significant discount we’ve seen for Sony’s flagship QD-OLED TV for 2023. 

$2,498 at Amazon

If money is absolutely no object, the 55-inch Sony A95L is $300 off and down to a new “low” of $2,498 at Amazon and B&H. That’s far from cheap, but this ultra-premium QD-OLED TV has received wide praise for delivering perfect black levels, superb image processing, particularly punchy colors, and high brightness levels relative to other OLED sets. It’s another Google TV and, unlike the Samsung S90C, it supports Dolby Vision HDR. It can even play games at 4K/120Hz with Dolby Vision, and several reviews praise the quality of its built-in speakers. The main negative, apart from its eye-watering price, is that it only has two HDMI 2.1 ports. The S90C should be a better value for most, particularly gamers, but this deal makes the A95L at least a little cheaper than usual.

Roku Streaming Stick 4K

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Will Lipman Photography for Engadget

This Black Friday deal is only $5 higher than the all-time low for our favorite 4K streaming stick.

$30 at Walmart

The Roku Streaming Stick 4K is down to $30 at Amazon, Walmart, Best Buy, Roku’s online store and others. That’s $5 more than its all-time low but still $14 off the average street price we’ve seen in recent months. The Streaming Stick 4K is the top pick in our guide to the best streaming devices: It runs quickly, it works with all the major streaming services and HDR formats, and it has useful features like AirPlay support and a private listening mode. The Roku UI isn’t the sexiest piece of software design, but it’s a breeze to navigate and its search tool does well to find shows across disparate apps.

Roku Express 4K+

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Roku’s Express 4K+ is a close alternative to the Streaming Stick 4K for those who want to save a few bucks.

$25 at Amazon

A couple other Roku streamers of note are also on sale. The Roku Express 4K+, for one, is within a dollar of its all-time low at $25. That dongle can’t plug directly into an HDMI port, lacks Dolby Vision support and has slightly slower Wi-Fi than the Streaming Stick 4K, but it offers the same general experience otherwise.

Roku Ultra

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Will Lipman Photography for Engadget

Roku’s set-top box includes an Ethernet jack, a microSD slot and an upgraded voice remote with a rechargeable battery.

$69 at Amazon

The Roku Ultra, meanwhile, is about $30 off at $69. This is the “best set-top box” pick in our media streamer guide. It’s pricier than the Streaming Stick 4K, but it adds an Ethernet jack and a microSD slot for expanded storage. It also comes with Roku’s Voice Remote Pro, which has a rechargeable battery, two programmable shortcut buttons, a remote finder function and a built-in headphone jack for private listening. You can buy the Voice Remote Pro separately and use it with most other Roku streamers, though.

Google Chromecast with Google TV

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Photo by Sam Rutherford / Engadget

This Black Friday deal takes 24 percent off Google’s 4K streaming dongle.

$38 at Amazon

The Google Chromecast is on sale for $38 at Amazon, Walmart and Target. This is a deal we’ve seen several times before and doesn’t represent an all-time low, but it’s still $12 off Google’s list price. The Chromecast is the runner up in our guide to the best streaming devices: It was released way back in 2020 and doesn’t support Wi-Fi 6, but it still performs competently and supports the major streaming apps. Its biggest selling point is its Google TV interface, which does well to proactively suggest shows you might like based on your viewing history and has a genuinely convenient voice search function. If the idea of a streamer that adjusts to your viewing habits sounds appealing to you, it might be worth grabbing over one of the Roku players above. If you’re shopping for an older TV, the 1080p version of the Chromecast offers just about all of the same benefits and is on sale for $20.

Amazon Fire TV Stick 4K and Fire TV Stick 4K Max

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You can take 50 percent off the newest iteration of Amazon’s 4K streaming stick for Black Friday.

$25 at Amazon

Amazon’s latest Fire TV Stick 4K and Fire TV Stick 4K Max have received their largest discounts since arriving in September. The former is 50 percent off at $25, while the latter is 33 percent off at $40. Between the two, the Max has a slightly faster processor clocked at 2.0GHz (instead of 1.7GHz), 16GB of internal storage (instead of 8GB) and support for Wi-Fi 6E (instead of just Wi-Fi 6). It also includes Amazon’s “Ambient Experience” mode, which displays artwork and widgets when the streamer is idle. That said, both dongles should be quick to load content. Both support the requisite streaming apps, Dolby Atmos and all the major HDR formats as well.

On the higher end of the Fire TV lineup, the Fire TV Cube is also on sale for $110. That ties the all-time low for the streaming box/Alexa speaker hybrid. The main downside with Fire TV devices is the same as it’s been for years: The UI is saddled with ads and not at all shy about nudging you toward Amazon services like Prime Video and Freevee. For most, a Roku or Chromecast should be a bit less obnoxious. But if you often use Amazon apps (or Alexa) and just want a competent 4K streamer for cheap, this may be less of an issue.

Apple TV 4K

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Photo by Devindra Hardawar / Engadget

Apple’s Black Friday deals bundle an Apple TV 4K with a $25 Apple Gift Card for no extra cost. 

$129 at Apple

Deals for the Apple TV 4K have been extremely uncommon over the past year and, sadly, we aren’t seeing any new cash discounts on Black Friday. However, if you’re willing to pay the full $129 list price at Apple’s online store (or $149 for a 128GB model), you can get a $25 Apple Gift Card for no extra cost. That’s not much of a deal, but if you’ve had your eye on the set-top box and already planned on paying for Apple Music, iCloud or any other Apple service, it’s better than nothing.

We call the Apple TV 4K the “best premium” pick in our media streamer guide. It’s much pricier than a Roku or Chromecast, but it’s consistently fast, its Siri-based remote works well and it supports Dolby Atmos and Dolby Vision. It also integrates tightly with other Apple devices and services; you can quick-pair a set of AirPods, for instance, and beam content directly to the box via AirPlay. Apple’s tvOS interface is slick and easy to read too, though it tends to advertise Apple TV+ shows over those from other services.

Sonos soundbar sale

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Photo by Devindra Hardawar / Engadget

While not an all-time low, this is a rare discount on the top midrange pick in our soundbar buying guide. Several other Sonos speakers and home theater devices are also on sale.

$399 at Sonos

Sonos is running a Black Friday sale that includes a range of discounts on soundbars and home theater gear. The deals include the flagship Sonos Arc soundbar for $719, which is a $180 discount. The mid-range Sonos Beam (Gen 2) and the more basic Sonos Ray are also on sale for $399 and $223, respectively; that’s a $100 drop for the former and a $56 drop for the latter. All three devices are recommendations in our guide to the best soundbars. Elsewhere, the Sonos Sub (Gen 3) subwoofer is $160 off at $639, while the more compact Sonos Sub Mini is $86 off at $343.

We gave the Arc, Beam and Ray review scores of 85, 88 and 82, respectively. The Arc and Beam both technically support Dolby Atmos, but the former’s larger frame and upward-firing drivers help it sound more spacious. The Ray is a smaller and more basic model that doesn’t sound as dynamic, but it still performs well for its size and price. Each device gets you the core perks of a Sonos speaker: easy pairing with other Sonos devices, a simple setup process, a straightforward app with access to a variety of streaming services, AirPlay support, a stylish design and so on. Discounts on Sonos devices are fairly rare, though it’s worth noting that a recent Bloomberg report said the company is working on an updated Arc and other home theater equipment.

Your Black Friday Shopping Guide: See all of Yahoo’s Black Friday coverage, here. Follow Engadget for Black Friday tech deals. Learn about Black Friday trends on In The Know. Hear from Autoblog’s experts on the best Black Friday deals for your car, garage, and home, and find Black Friday sales to shop on AOL, handpicked just for you.

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