Continuing a Giving Tuesday tradition several years in the making, the popular Texas-based blogger Things I Bought and Liked used her platform to give back to teachers this week. We are, needless to say, here for it.
Things I Bought and Liked, or TIBAL as the account is widely known to its nearly half a million followers, is exactly what it sounds like: reviews of things the writer bought and liked. Refreshingly, instead of hawking products from paid promotions, TIBAL’s features feel like recommendations from a funny, trustworthy friend.
The anonymous creator behind the account took the initiative once again to rally support for educators with a campaign to fulfill teachers’ Amazon wishlists, leveraging her platform and community engagement to make a positive impact.
She posted this earlier this week:
The campaign, which gained traction on various social media platforms, encourages individuals, businesses, and organizations to contribute to fulfilling teachers’ Amazon Wishlists. These wishlists typically include a variety of items, ranging from basic classroom supplies to innovative teaching tools that can elevate the learning experience.
Here are just a few of her stories demonstrating what we love about this campaign and how TIBAL uses her platform:
TIBAL promotes local businesses
Yes, Truth BBQ is helping teachers. But suddenly, every teacher and education advocate in the Houston area is filing away Truth for the next time a craving for a chopped brisket sandwich hits.
She fosters a friendly (and hilarious) spirit of competition
The gauntlet throw to body care company Necessaire is *chef’s kiss*.
TIBAL asks brands to dig just a little bit deeper in a creative and fun way
And they play right along!
She highlights teachers’ gratitude, too
These kinds of shares help to show people where their money is going—that some teachers need help connecting their students with simple needs like underwear and socks.
TIBAL playfully pressures other brands to join in the fun
She doesn’t have to do any of this
Let’s hear it for the real ones.
Education is a collective responsibility. If politicians won’t step up, we’re grateful that other leaders in our communities will.
(Especially if they can do it hilariously.)